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Saturday, February 16, 2013

Demographics - Action-Reflection Project


ACTION:
Examine with your congregation the demographics of the community you consider your area of ministry. You should be able to find demographic resources available in several formats and in several places.

The Bureau of Census has a website that is available to all free of charge: http://www.census.gov. Here you can get the least expensive and most comprehensive information by census tract, zip code, town, city or state. You need a little patience, at first experimenting with various options at one’s disposal. The census data is displayed either in city, suburb, town, or census-tract figures. You can copy the list and paste it into your word processor. As you examine the list of categories, decide which of them best inform you about your community.

Many denominations have research departments that will send out demographic work-ups of specific radii surrounding your church. All you need to do is to call and request the material, or do it online.

Here are a few additional resources:

There are companies, like GeoLytics, Inc. (Google demographics), who offer demographic services for a fee. These companies are able to give you the traditional numbers and percentages of various ethnic/age/economic groups living within one, two, and three miles of a church. In addition, they also provide a wide range of probable lifestyles which offer two pieces of information: a) you can use to match up the lifestyles of the church with those of the community, or b) to add to your information concerning what the needs of the community might be. If you have the option of acquiring this feature, it would be worth the expense of getting it. This feature adds an additional later of interpretive value. The table below gives some additional examples of where one might find information.

Many main libraries have books of demographic projections, for business use. Here you would have to do a lot of the extracting and interpreting of the data on your own.

REFLECTION:

You now have some significant data before you. There are several categories of people who live within the sphere of your church’s ministry. First of all, reflect on the demographic makeup of your church. Does your church reflect the demographics of your community: a) ethnicity (race and/or culture), b) age and family make-up, c) class, d) lifestyle, etc.? If not, how does it differ? What do those differences mean for the continued ministry of your church?

Cultures – There are cultures that are living in your survey’s radius. How large are their communities? Are they recent immigrants? To what extent are they churched? Reflect on how your church might serve them—plant a church in their language, begin ESL classes, etc.

Lifestyles – If you purchased demographic data from a company, you were likely given a list of at least a dozen, lifestyle groups living in your survey’s radius. The company has used the census data and the information such as age, income, marital status, number of children, the age of the children, etc., to deduce certain lifestyle tendencies. Reflect on each of these lifestyles. Are they compatible with the lifestyles of the people in your church? What would their needs be? How might your church serve them? What does your church has to offer?

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