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Friday, June 28, 2013

Jacob Loewen's Insider-Outsider Model

Another aspect of dealing with “Same—Other” can be understood in how others perceive us. This concern is particularly significant for the Church as communities experience increasing percentages of complexity. One tool that helps us to understand the dynamics involved is the “Insider-Outsider” model by Jacob Loewen.[1]  The design is the intersection of two axes which form four quadrants (see figure). Each quadrant describes how a person or group is perceived and/or received   in a particular environment. It can be used in many situations when a person or group enters a new situation, or when new dynamics are at play in an older situation. The process can go in either direction. The possibilities for the use of this model are almost endless:
   A new neighborhood
   A new job
   A new school
   A new congregation or pastor
   A church attempting to reconnect with its community, etc.
This model is also useful in assessing the attitude of the community. What is our church’s reputation in this community? What have we been doing or not doing to earn this reputation? How can we improve our standing?
Ask how the people they know feel about the Church in general. Ask about your Church’s reputation in the community. After they tell you, ask yourself in which of Loewen’s quadrants your church is located? Ask what more you and your church can do better to serve the community.
The Vertical Axis
The vertical axis is the cooperator-competitor continuum. The question is, “Does this person or group cooperate or compete with the community (context)?” “What is our standing with the community and what needs to happen to improve it?”
   A reputation needs to be worked on
   People to be worked with
   Values to be adhered to
   Tasks to be done,
   Relationships to be developed
The question is: “Does this person cooperate or compete with us, our purpose, and our values?”
The model is dynamic. Each individual or group is placed anywhere along the continuum, based on whether that person or a church is competing or cooperating with them and their needs. Using interviews, we can learn the needs and views of the context. As the picture becomes clearer, what is needed to access a more advantageous position becomes more apparent.
The Horizontal Axis
The horizontal axis measures the insider-outsider component of the model. It seems to be fairly straightforward to plot someone either as an insider or an outsider.
A few questions help to clarify. “Do the people of your church live in the community?” “Is the demographics of the community reflected in the church membership and leadership?” “Is the church actively involved in meeting the needs of the community?” The answers to these questions alone will tell you a great deal about where on the insider-outsider axis your church resides.
I have been in situations where I knew I would always be considered an outsider based on who I am. You have been there as well. The question then is what can you do to get as close as possible to being considered an “honorary” insider? As you work on it, you may be surprised by the results.
People who are normally insiders can become outsiders. For example: Roman Catholics who are excommunicated; or family members who are disinherited. Contexts are constantly changing. Churches that have been in a community for fifty or one hundred years must keep their fingers on the pulse and the needs of their community.
Each of the Quadrants
Your church will be found somewhere in one of Loewen’s quadrants. The church found in the lower right quadrant is seen as both an outsider and a competitor. Of this church it is said, “It does not belong here and must be avoided.” The Church in this quadrant, whether knowingly or not, will probably have no involvement in the community. Justified or not, it will also be considered to possess attitudes or values which are in competition with the community.
One example is when a community’s demographics are changing and most church members move out. And the church does nothing to minister to the community’s new make-up.
In the second quadrant, the Church is considered an insider-competitor. People say, “This church may belong to our community, but it cannot be trusted.” This church has often been in the community for a long time. However, for some reason, it has not given the community enough reason to trust it.
The third quadrant declares, “This church may not be from here, but it has our interests at heart.” A scenario of a church in this quadrant would be one that has at least begun to reconnect by asking the community how it can serve their needs.
Finally, the upper left-hand quadrant is where it is said, “They belong to the community, and can be trusted.” This is the quadrant where the Church should aspire to be found. In this scenario, the Church is not only cooperating with the community but the community is cooperating with the church.
The church in this quadrant has been discovering community needs and serving its people. This church has reconnected with the community and is in the best quadrant.
The life-applications of Loewen’s model are almost limitless, particularly in the complex culture of the workplace or the community.
   How your new colleagues see you when you start a new job.
   How the members of a church evaluate their new pastor.
   How another culture sees us when we attempt to minister cross-culturally.
   How the general public views and feels about the Church in general and/or your church in particular.
Without knowing how it is perceived in the community, the Church will find it exceedingly difficult to know where it should begin reconnecting.
How does your church perceive its community? Why?
Do you know how your community perceives your church?


For more information and practical projects you can do to discover the make-up of the complex culture in your community, I would refer you to: Kauffman, J. Timothy. Reconnecting the Church: Finding Our Place in Complex Culture. Bloomington, IN: Xlibris, 2010. It can be purchased at Amazon.com, Barnes&Noble.com, the iBooks Store, and Xlibris.com; it is also in Kindle and Nook format. Check it out.


[1] Adapted from Kauffman, J. Timothy. “Reconnecting the Church: Finding Our Place in Complex Culture,” Bloomington, IL: Xlibris. 2010, pp. 164-169.

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